Category Archives: Event Management

The 5 Best Social Media Monitoring Tools For Event Managers


Social media has opened up entirely new communication avenues for event managers. Sites such as Twitter, Facebook and Instagram allow event managers to engage with the public like never before.

Social media monitoring tools provide you with the means to track the effectiveness of your social media engagement. Here, we list our top five.

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1. Hootsuite

Hootsuite is one of the most popular tools available. It covers sites such as Facebook, LinkedIn, Twitter, WordPress, Google+ and Foursquare. Hootsuite is comprised of a dashboard that collates all of your different social media platforms. From this central location, you can compose, publish, schedule and track posts across all of your accounts. A handy function is the ability to store FAQs to automatically respond to common questions. It also has a team management portal that allows you to remotely delegate tasks and send private messages to team members. Their pricing schemes range from free to corporate, depending on your needs.

2. SocialMention

SocialMention is a free tool that tracks mentions of your brand and event across a range of social media site and organises it into a coherent stream. This lets you know who is saying what about your event and where. All you need to do is go to their page, type in the name of your event or brand, and SocialMention will reveal your social media footprint. It might not be the most sophisticated tool, but it is effective.

3. HowSociable

This site lets you track the social media performance of both your and your competitors’ events. For every social media account you operate, they assign a ‘magnitude score’ up to ten that indicates how much activity your brand is generating on that platform. A score of zero indicates that you are making negligible impact, while ten represent you are trending. The free option allows you to track one brand over 12 platforms, but they have various pricing schemes that will let you check up to 100 brands over 36 networks.

4. Sprout Social

Sprout Social is truly a one-stop shop when it comes to monitoring and maintaining your event’s social media presence. Their system compiles all of your communications into one ‘inbox’, allows you to program and manage publishing over a range of sites, lets you track keywords relating to your event and allows for the compilation of detailed analytics. They even offer a team management tool to help with allocating and managing tasks. They offer a 30-day free trial, after which there are monthly fee schemes.

5. Buffer

This program allows you to manage all of your social media posts centrally. Using Buffer you can schedule and synchronise your posts across several networks. Simply type any post into your Buffer account and it will post it simultaneously to all of your networks. Alternatively, you can ‘Add to Buffer’ and the program will post on your behalf when it judges it the most beneficial, such as times when the platform experiences the most ‘retweets’ or ‘likes’ of content. It also offers analytics so you can gauge whether your timing is spot on. For the basic level Buffer is free, but for the ‘awesome’ option it is still only ten dollars a month.

Our Top 10 Event Planning Websites To Check Out Now!



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Event planning is a fast paced and ever changing industry. Blogs are a great way to keep up to date with the most recent trends and technology as well as pick up some tips and tricks. Here we review some of our favourites.

1. Event Manager Blog

Founded in 2007 by industry speaker Julius Solaris, Event Management Blog is one of the most popular resources in the business. It is easy to follow and covers new technology, social media techniques and current industry trends and inspiration. It is also affiliated with a global LinkedIn group that encompasses 200,000 plus members worldwide.

2. Techsy Talk

Founded by technology-integrated event planner extraordinaire Liz King, Techsy Talk is at the cutting edge of event technology. Its vibrant website design and forward thinking content makes this the perfect inspiration for dynamic event planners.

3. Event Planning by Cvent

Event Planning is truly a site for the planning professional. While CVent is a software product for event planners, the writers that contribute to this blog are very knowledgeable about relevant technologies and social media. They also provide insight into current trends and offer practical time and cost saving advice. The world’s largest database for event venues is a convenient extra.

4. Flocktu

This Sydney-based events company offers highly relevant insights into both the local and international industry. With concise summaries of recent events and interviews with prominent event managers, this simple blog is easy to navigate.

5. Preston Bailey Blog

Avant-garde event and wedding planner Preston Bailey shares his ornate styling tips and inner thoughts in his blog. He also has some handy advice to do with the practicalities of billing clients and running a team. It is worth a look for the ornate flower decorations alone!

6. Brite Blog

The blog of international online ticketing platform Eventbrite, the Brite Blog boasts a team of enthusiastic contributors. It offers tips, tricks, updates on new technology, and interviews with ‘britelings’ and other experts. While some contributors have a tendency to promote their own apps and affiliated programs, they offer a wealth of industry knowledge.

7. Face2face

This blog for content producers, MeetingsNet, has been running strong for a decade. Covering events, hospitality, business travel, and much more, its prolific writer Sue Pelletier has a contagious passion for all things meeting related.

8. Event Juice

Event Juice is run by a young team with a passion for event management. While it is not the most prolific posters in this lineup, it offers invaluable advice into those starting out in the industry. Posts range from how to write case studies about your events to tips for interviewing prospective employees.

9. Grass Shack

This site offers podcasts and articles on the latest issues and developments in the industry. Grass Shack specialises in audio/visual and media, so it is no wonder it provides so much audio wealth. With 300 odd recordings, there are hours of inspiration available.

10. Polka Dot Bride

Written by a boutique wedding planner based in Perth, Polka Dot Bride has a knack for unique themes and intricate details. Full of lovely images and careful details, this blog gives style inspiration for more than just weddings.


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Safety First: Minimise Hazards With Barriers at Events


So you’ve decided to host an event – great! But what precautions will you take to ensure the wellbeing of your staff and guests?


When it comes to crowds, barriers can be one of the best lines of defense in minimising possible hazards. Barriers from the fencing hire industry have long been used in fields ranging from residential to construction, as well as demolition. Today, barriers are widely used for event management with a variety of purposes including advertising, designating crowd areas and for general control over where your guests can go. In addition, not only do barriers protect patrons inside the event, barriers also save money by keeping non-paying participants out.

Barriers are an affordable precaution that be ordered and set up quickly and efficiently. To make it easy, we’ve compiled a list of what to look for when choosing barriers for your next event.

Hand Welded Material

If you’re going to rent a barrier, you want to make sure it’s strong enough to serve its purpose. A sturdy, hand welded barrier is durable, and will deliver the most reliable results.

Galvanised Coating

Galvanisation is the process in which a zinc coating is added to prevent corrosion. The thickness of galvanisation is measured in microns; we recommend your barrier be at least 42 microns. A hot dipped, galvanised finish will ensure your barrier is made to last – and wont be susceptible to breaking when you need it the most.

Lightweight Frames

You don’t want to be liable for any workplace injuries. If you and your team will be stacking or moving crowd control barriers, get ones with frames that are easy-to-lift (yet study enough to get the job done).


The crowd control barrier(s) you choose should comprise an interlocking system. This keeps each structure connected and firmly in place, minimising risk. At the same time, an interlocking system can be set up and taken down quickly, with ease.

Removable, Flat Foot Design

Purchasing or hiring removable flat feet works has two benefits. First of all, removable flat feet make the storage of barriers much more convenient when it comes to smaller spaces. Secondly, a removable flat foot design prevents the public from tripping over them (as opposed to claw feet design). Remember that the goal is to keep your guests safe, and by hiring crowd control barriers with flat feet, you prevent this potential hazard for happening.

Aesthetically Pleasing

Often, one of the first things patrons will notice upon entering an event is the fencing. To ensure the energy you’ve put in to creating an amazing event isn’t wasted, don’t overlook the details – ensure your barriers fit in with the look and feel of your event. Crowd control barriers can come in a variety of powder-coated color options. Different shapes and sizes are also available, so have a chat with a temporary fencing provider to figure out which type is right for you.

How Much Security Do I Need For My Event?


Hiring security guards for your event is an excellent way to cover liabilities, detect and deter crime. Security guards can protect people and property, as well as keep crowds under control and manage cash and valuables.

Levels of security range from patrol and entry access to armed protection. You can determine what type and how many safety guards you’ll need depending on the type and size of the event. In the end it really comes down to crowd range, general behaviour of your audience and personal preference. We’ve created an outline of the different security services offered, and guard to guest ratios for you to explore which type of protection fits your needs.



Types of Event Security


A bodyguard is the best option for specialised, personal protection. If there is one or a few people in particular you’re looking to guard, this type of security may be best.

Crowd Control

Crowd controllers can direct the flow of traffic and remedy any situation that arises with regards to unruly behaviour. This type of security would serve outdoor events, festivals and concerts.


These security guards can be positioned near entrances and exits, as well as around barriers and stages within the venue.

Mobile Patrol

For protection on the go, a mobile patrol unit is a smart idea. A guard moves by powered transport (car, motorcycle, Segway, bicycle) between various establishments or locations. This type of security is a great way to guard against theft and vandalism on a wider scale if your event takes place across multiple platforms. Mobile patrol officers can also manage parking queries and traffic.

Armed Guards

For most events, officers carrying weapons aren’t necessary. Think about the possible threat level and keep in mind the history of violence in the surrounding area. Contact local authorities to get familiar with the surroundings.

Number of Guards Per Event

Generally, you can determine how many security guards you’ll need based on the crowd size. The capacity of your space is also an important factor in determining how many security officers to hire. Remember that when alcohol or illegal substances could be present, more security is always a good idea.

1 Guard

For events comprising of 10 or less people, only one security should be necessary.

2-5 Guards

A handful of guards, at most, should be sufficient for 10-50 guests.

5-15 Guards

For events with 50-250 participants in attendance, you’ll need adequate help keeping things under control.

15-30 Guards

Big happenings can equate to big problems. If you’re expecting 250-1000 people at your gathering, be sure you can protect them if things go awry.

Once you’ve identified what type of protection you need, you can begin researching security companies in your area. Sit down for a briefing with the proposed security team to verify qualifications and outline your general security plan; in addition, it’s wise to draft up an emergency response strategy.

9 Tips for Ensuring Your Outdoor Event Runs Smoothly


Planning an event, particularly one outdoors, requires plenty of thought and advance preparation. The great thing about this, however, is that an outside venue can be a clean slate – a blank canvas for you to create. Read our tips below to find out how you can organise a successful outdoor extravaganza from the ground up.Crowd Control 9 Tips

1. Get permission

Once you’ve locked in the time and place of your event, do some research about what types of clearance you’ll need. Certain cities require permits that can take months to process. Be sure to factor in legalities for food, alcohol, and vendors; check if there are any noise ordinances in the area. Fire safety codes may also be in effect, as well as limitations on advertisements and ticket sales. Have a chat to local authorities for the most up to date information.

2. Create a layout

Make a rough sketch of the area where you’re holding the event. Map out the entrances and exits, as well as where vendors and entertainment will set up. Sorting out the logistics, like parking and loading zones, are important details that are often overlooked before it’s too late.

3. Outfit the area

Is the area already set up for an occasion? If the plot of land has never held an event, expect to do some groundwork installing guest amenities. Keep in mind you will be responsible for setting up the area, and clearing it out too.

4. Enlist a team of third-party vendors

Depending on what type of outdoor event you’re planning, you may choose to bring in special organisers. Coordinate vendors far in advance to take care of food, entertainment, operations, security, and transportation in addition to helpers and volunteers.

5. Think about guest comfort

Toilets, water dispending stations and adequate shelter are essential boxes to tick during the planning phase. It’s also important to think about pest control and proper lighting for nighttime events. Keeping guests happy is the name of the game.

6. Make health a priority

No matter what type of event you’re organising, you’ll need to have a First Aid kit on hand. Depending on how remote the location, you may even choose to hire medical professionals who are trained in CRP and life saving techniques for added security. Don’t forget to clearly display emergency information for the nearest hospitals also.

7. Get set with safety

Consider hiring security guards for your event. The crowd size and general behavior will help you determine how high a degree of security and how many guards you’ll need. For the safety of all involved, you should identify, control and monitor all possible hazards in the area and have a plan for emergency procedures. It’s also wise to create an event waiver for all participants.

8. Prepare for changes in climate

Keep tabs on the forecast as far in advance as possible. Extreme weather changes are a top concern for outdoor events, especially in Australia. Have tents ready for intense sunlight or rain protection, and be sure to properly anchor any erected structures for strong winds. The option of portable heaters and air conditioners can also be explored.

9. Devise a cleanup plan

Just because the event is over, doesn’t mean your job is done. Whatever modifications you’ve made to the outdoor space need to be returned to their original state. Think about contacting the local sanitation department or hiring a removal team.

A Must Read Guide for Managing the Security of Your Event


Creating an event takes planning, knowledge and time. It might be your child’s 5th birthday party or a large cultural street festival, either way you will need to ensure the event is safe and secure for your guests and the general public.

Security isn’t always on the agenda when we think about planning an event.  We tend to look after the things that the event revolves around such as the entertainment and catering factors, yet securing the event is safe is really the most important factor.

Should I hire crowd control or security?

crowd controller

Chances are, if your event is a larger affair, you will require out sourced security. These are security officers trained in crowd assessment and control and can be invaluable at large gatherings. Most community based spaces such as halls, sports clubs, recreational reserves and schools require security to be hired for any event that involves a specific number of people. It is more and more common now for security to be hired for events such as milestone birthdays and family celebrations. Most local police stations recommend private security for events where numbers are higher and especially where alcohol is being served.

I’m throwing a sweet 16 party for my daughter at home, how can I make it safer?

sweet 16 birthday cake

There are several ways to ensure your event at home is safe and secure for your guests and the surrounding neighbours. Making sure you report the party to the local police station is the first step. Most state police have Party Safe units set up including a registration service for parties occurring in their local areas. This means you have the backup of the local police at the ready should anything arise. Parties involving minors also carry the risk of alcohol related incidents. Check identification, confiscate alcohol from minors and ensure all young people at attending the party have provided parental contact details. Having an element of security, such as family friends, relations or even hired security will always be a deterrent to bad behaviour!

We are having a street fair in our area, what do I need for traffic and parking safety?

street fair

Firstly make sure there are no specific council restrictions on parking around your event, if there are you may want to speak with council about permits for the day. If there aren’t then you can use a variety of tools to ensure safe parking and traffic management for your event. You must ensure safe entry and exit for emergency vehicles from the precinct; the use of fluorescent bollards for this is common practice as it is an instant and recognised alert that the area is to be kept clear. Crowd control barriers can be used to contain foot traffic and segregate thoroughfare areas to allow the flow of vehicle traffic or to ensure pathways are clearly defined for safe entry to rides or amusements.

And most importantly…

large crowd

The key to ensuring your event is kept secure is eliminating the risks before they become potential hazards. Making checklists and ensuring your staff or the helpers involved are aware of all of the measures put in place for hazard prevention and are ready to execute any emergency response plans put in place are really one of the most important things you can do, a secure event means an enjoyable time for all and less headaches for you!

For crowd and pedestrian barriers to secure your next event be sure to give us a call on 1300 119 998.