Category Archives: Conference

The 5 Best Social Media Monitoring Tools For Event Managers


Social media has opened up entirely new communication avenues for event managers. Sites such as Twitter, Facebook and Instagram allow event managers to engage with the public like never before.

Social media monitoring tools provide you with the means to track the effectiveness of your social media engagement. Here, we list our top five.

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1. Hootsuite

Hootsuite is one of the most popular tools available. It covers sites such as Facebook, LinkedIn, Twitter, WordPress, Google+ and Foursquare. Hootsuite is comprised of a dashboard that collates all of your different social media platforms. From this central location, you can compose, publish, schedule and track posts across all of your accounts. A handy function is the ability to store FAQs to automatically respond to common questions. It also has a team management portal that allows you to remotely delegate tasks and send private messages to team members. Their pricing schemes range from free to corporate, depending on your needs.

2. SocialMention

SocialMention is a free tool that tracks mentions of your brand and event across a range of social media site and organises it into a coherent stream. This lets you know who is saying what about your event and where. All you need to do is go to their page, type in the name of your event or brand, and SocialMention will reveal your social media footprint. It might not be the most sophisticated tool, but it is effective.

3. HowSociable

This site lets you track the social media performance of both your and your competitors’ events. For every social media account you operate, they assign a ‘magnitude score’ up to ten that indicates how much activity your brand is generating on that platform. A score of zero indicates that you are making negligible impact, while ten represent you are trending. The free option allows you to track one brand over 12 platforms, but they have various pricing schemes that will let you check up to 100 brands over 36 networks.

4. Sprout Social

Sprout Social is truly a one-stop shop when it comes to monitoring and maintaining your event’s social media presence. Their system compiles all of your communications into one ‘inbox’, allows you to program and manage publishing over a range of sites, lets you track keywords relating to your event and allows for the compilation of detailed analytics. They even offer a team management tool to help with allocating and managing tasks. They offer a 30-day free trial, after which there are monthly fee schemes.

5. Buffer

This program allows you to manage all of your social media posts centrally. Using Buffer you can schedule and synchronise your posts across several networks. Simply type any post into your Buffer account and it will post it simultaneously to all of your networks. Alternatively, you can ‘Add to Buffer’ and the program will post on your behalf when it judges it the most beneficial, such as times when the platform experiences the most ‘retweets’ or ‘likes’ of content. It also offers analytics so you can gauge whether your timing is spot on. For the basic level Buffer is free, but for the ‘awesome’ option it is still only ten dollars a month.

Our Top 6 Business Event & Conference Apps


Attending a business conference is a great way to learn more in your field and expand your professional network. And keeping a smartphone in your pocket allows you to enhance your skills and development at your fingertips. Below, we’ve compiled a list our 6 favourite apps that you can access directly from your cellphone or tablet to help you get more out of upcoming events.

1. EventBoard

Navigate the conference like a pro. With EventBoard, simply search for a particular event and browse conference sessions by keyword, name, speaker or time slot. Depending on what information is downloaded from the conference catalogue, you may also have access to maps and floor plans to facilitate your experience.
Cost: Free

2. Event Brite


This app displays upcoming events and allows you to instantly RSVP. Plus, the geo-locator within Event Brite not only helps refine your search for what’s happening nearby, but also offers you recommendations based on the types of events you’re interested in. Once you’ve chosen the event you wish to attend, Event Brite shows you whether any of your friends are going. You can also view event details, get directions and purchase a ticket online. The app is great for those who are environmentally conscious, as you can access your chosen event with just your smartphone in hand – no paper ticket required.
Cost: Free

3. CrowdCompass Directory

You’ll really get the most out of your conference with CrowdCompass. With this app you can navigate the layout of the event with an interactive map, find what interests you most, and even network with fellow attendees. An added bonus, CrowdCompass works offline as well. Even if you’re overseas for work and turn off international roaming or data, you’ll never get lost at a conference again.
Cost: Free

4. Unsocial


Meeting like-minded business contacts is an invaluable aspect of any conference experience. The app allows you to send out information about yourself and your business, and links up professions with common interests using integrated messaging. Unsocial is also a pool of information for conference attendants, with real-time updates regarding speaker biographies, maps, agendas and social media platforms.
Cost: Free

5. Eversnap


With the amazing quality of cameras and microphones being built into smartphones today, it’s no wonder we use them as our go-to gadget for capturing important moments. Perfect for business functions, Eversnap allows users to privately share knowledge and learnings via photos and videos taken at a certain event, among chosen friends or colleagues. Videos of any length and unlimited photos are all stored for free and can be accessed from any device with an internet connection.
Cost: Free

6. Evernote


The wealth of information you receive at a conference can be overwhelming, to say the least. Thankfully, all the notes, photos, and voice memos taken on your smartphone or tablet can be pushed across all of your devices, both online of offline, using Evernote – saving you time and multiple paper cuts! You can then share what you’ve got with friends, or keep it filed away for a later date. Once you’re done inputting the information, you can go back anytime and easily search by keyword. For the fun geek in all of us, be sure to check out the business card scanning feature so you stay in touch with new contacts.
Cost: Free

If you’re involved with running a conference, let the team at CCB help organise crowd control and event barriers. Call 1300 119 998 for a free quote today.